At present, the price of LED display on the market has been decreased, the retail price of LED display products in the market is still far from reaching a reasonable position, the market is still in the price war, and entrepreneurs in order to gain higher profits. The survey show that cheap products appeared frequently in the China LED display market proved LED product cost reduction.
Since LED display blocked by high price, a lot of LED display enterprises have to do fully prepared, but it has not released and causes the market to this situation. 2012 is the best time to enter the LED display market, there have 4 reasons:
1. LED display products has quite mature in technology, even led light source has a lot of factors is not conducive to the general lighting, but these can get better by second optical processing.
2. LED display technology rising and launched new LED products.
3. Chinese government introduced a series of macroeconomic measures and subsidies, which make LED enterprises have enough favorable conditions to overcome the LED display market.
4. LED display market awareness has been greatly enhanced, which will stimulate the market further liberalization.
The above reasons have proved it is the best period of LED display in the market. The reason of market is still in price competition and LED display products market retail price is still high is that the market is not open, resulting inproduction costs, R & D costs, marketing costs are too high. The high price has hindered the expansion of markets, and thus the formation of the cycle. The price competition on LED display market must be resolved as soon as possible, otherwise the markets will be chaos, causing the LED display can not continue to develop in the market, thus impeding the future development of the LED display.